Throughout this semester we have learned about social media, personal branding, video production, and the future of mass media. We have learned how they will affect our future and the future of each other, and how to be a part of the change, so we are not left behind in the digital dust.
Social Media sites such as MySpace, Facebook, Tumbler and Twitter, like most things, were created with good intentions. MySpace was created to help launch new bands, Facebook to connect college students, Twitter to connect businesses and costumers, and Tumbler to post blogs so everyone can be a journalist. However, when these sites became open to a broader spectrum their individual purpose changed as the population got younger. It’s strange to think that the more unprofessional these sites get, the more prospective employers look to these as our personal brands. As a long time member of MySpace and FaceBook, I have always tried to conduct myself with tact, not cursing, posting countless numbers of self-portraits, or posting anything inappropriate, like many members do. Through this class I have learned how to present myself as a professional online.
Over the semester I have chosen to blog about movies, with reviews, analysis of how they affect society, re-blogging, photos, and creating lists of best on screen couples or holiday selections. I presented myself as intellectual about film, by observing the film industry, mass media, and everyday people by compiling the information and blogging about what I know. Over the years, friends, and coworkers have come to me about what movies to see, what did the ending really mean; I have always been the go-too girl for movies. Over this semester I tried to become that person for strangers. The way I used Twitter was to reach out to people who did not know about my blog. I did this by linking my tumbler and twitter accounts so my followers could see what I posted in my blog through twitter. I also made a short statement about something that happened in my day or about a film I watched. I followed national news stations and film studios. Actors re-tweeted or commented off of their pages to show my followers what my page was about. I think I created a personal brand as the go too girl for movie insight. I also learned how to show this in different ways such as on video.
Video production has always been an interest of mine, however, until this class I had not a clue on how to make a video, and it showed in my first two videos. However, it felt good to get an issue on film so others can become aware of its existence. My last video was the story of a young woman dying of ovarian cancer and her begging God to let her live so she could get married, have children and to see all the places she dreamed of going. I chose to do this as a music video to the inspiring song, Letters To God by Box Car Racer. I feel that I utilized all that I learned through out the semester in this video.
Social media and video productions have and are changing the way people find their news. As the popularity of these sites grow the production of print news declines and sadly there will come a day when the only print news will be offered through the web. As technology advances the dynamic of media changes, not only with news, but advertisements and commercials have also adapted to the new flow of having to create web ads that will draw people to click on them. Youtube.com has advertisements before you can watch the selected video. As a journalism student I was torn between the advancements of social media, and technology. Social media is an excellent outlet for free advertising, or to become an internet sensation, however, I am an old fashion girl who likes to read an actual paper. After this semester I have learned how to use these devices to my advantage so that I can have a successful career and not be left behind in the digital dust.